MedLabs InnoTalk: Achieve Product-Market Fit in Healthcare Innovation

It is widely acknowledged that achieving product-market fit through customer interaction is a proven approach to optimize a company's growth and value, so why is it such a big challenge?

We are thrilled to welcome Shannon Hall and Erin Longdo to our next InnoTalk Event. Shannon is the Co-Founder and CEO of Pow.bio, an organization dedicated to advancing the development of Industrial Synthetic Biology. Erin is an experienced diagnostics and life sciences executive leader with expertise in business, clinical diagnostics, and life science. Joining as moderator, Dr. Ella Li is the CEO of ZGC Capital and the partner of ZGC U.S. Fund, leading ZGC’s team in investment and healthcare accelerator operation.

In this webinar, Shannon and Erin will distill their insights from multiple markets and dozens of successful (and a few unsuccessful) programs to deliver direct, useful guidance for advisors, entrepreneurs, and investors.

Here is what you will learn:

• What product-market fit is, and how it applies to healthcare startups
• Ways to engage customers at each phase of the company within product development
• The four elements of an actionable plan
• How to overcome barriers to execute the plan and make it sustainable.
• Live Q&A Session for all attendees joining the webinar.

About MedLabs InnoTalk Series

MedLabs InnoTalk Series gives MedLabs Accelerator and community direct contact with the top trends and ideas in the healthcare industry and with people who are leading the innovations in healthcare investment, entrepreneurship, and research. The series events are cohosted by ZGC Capital and Global Health Impact Network on a bi-weekly basis. InnoTalk opens to the public for free, with invitations sent to all our members, mentors, and corporate partners.

Event Agenda

11:00 AM -11:05 AM

Welcome, Intros

11:05 AM -11:45 AM

Fireside Chat: Achieve Product-Market Fit in Healthcare Innovation

Shannon Hall, Co-Founder and CEO of Pow.bio

Erin Longdo, Diagnostics and Life Sciences Executive Leader

Ella Li (Moderator), Partner of ZGC US Fund, CEO of ZGC Capital

11:45 AM -12:00PM

Live Questions and Answers Session

About the Speaker

Shannon Hall

Co-Founder and CEO of Pow.bio

Shannon Hall is Co-Founder and CEO of Pow.bio, accelerating the success of Industrial Synthetic Biology. Pow.bio is innovating a better way to test, develop and scale precision fermentation. She is committed to building success for emerging technology, serving as the Chair of the BioTrack at the UC Berkeley SkyDeck accelerator. Shannon is an active investor and deal lead with Life Science Angels.

Shannon Hall has over 25 years of experience building market-leading solutions at Bio-Rad Laboratories. In her last corporate role, she served as President of the Life Sciences Tools Business, growing multiple product lines aligned to improved food safety and successful drug development. She loves building teams that accomplish great work together. Shannon earned her BA in Biology from the College of St. Benedict in Minnesota.

Erin Longdo

Diagnostics and Life Sciences Executive Leader

Erin is an accomplished biotechnology executive with a diverse skill set spanning business, clinical diagnostics, and life science who effectively introduces innovative technologies and systems into regulated laboratory environments. Recently, she has been advising companies and executive teams on strategic priorities and go to market planning. Erin serves as the Board Chair for Business for Health Solutions, a nonprofit using digital tools to strengthen healthcare access in Africa. She is the former VP/GM Clinical Immunology at Bio-Rad Laboratories. Presently, she serves as a mentor in the Global Social Benefit Incubator program through the Miller Center at Santa Clara University.

Erin holds a Berkeley Columbia Executive MBA, a BS in Genetics from Iowa State University and a BS in Medical Technology from the University of Iowa.

（Moderator）

Dr. Ella Li

Partner of ZGC US Fund, CEO of ZGC Capital

Dr. Ella Li is the CEO of ZGC Capital and also the partner of ZGC U.S. Fund, leading ZGC’s team in investment and incubator operation. She established and managed several VC and fund of funds, including one with portfolio funds including KPCB, Menlo, Andreessen Horowitz, Accel and Foundation Capital. She is also the founder of Medlabs healthcare accelerator, providing companies with funding, mentorship and key resources to transform healthcare.

Dr. Li has 15+ years of experience in pharmaceutical and biotechnology sectors and has rich experiences in therapeutic investment opportunities from discovery and clinical proof-of-concept to commercialization. She also serves as board advisor, consultant and mentor in several major VC, accelerators, and startups. Dr. Ella Li earned her B.S. and M.S. degrees from Peking University School of Pharmacy, Ph.D. from the University of Texas Health Science Centers, and completed her postdoctoral fellowship from Harvard Medical School. Ella has extensive publications in prestigious journals with IMF over 10 including Nature Communication, Cell Metabolism, Journal of Clinical Investigation, PNAS, Molecular Cell, Diabetes etc.

Featured Company Pow.bio

Pow.bio provides intelligent fermentation services for industrial and synthetic biology, helping turn great ideas into profitable products. We combine continuous fermentation with advanced control methodology to quickly optimize your fermentation process and deliver high yields at low costs. Our scale runs from 1-100 liter capacity for bacteria, yeast, and filamentous fungi. Whether it’s the first kilo of product, process optimization or simplifying tech transfer to our production partners, Pow delivers results, saving significant capital and time. Pow transforms incredible strains into incredible products.

https://www.pow.bio/

Event Host and Partners MedLabs Healthcare Accelerator

MedLabs is established and run by ZGC Capital and Global Health Impact Network, We have 60+ mentors, corporate partners in more than 6 countries. It’s our mission to connect the best healthcare startups in Silicon Valley with investors, mentors, and corporate partners around the world to build a Healthcare Innovation Ecosystem.

During the three-month program, MedLabs offers healthcare startups several key resources: the opportunity to receive a $100,000 #funding provided by Global Health Impact Fund, access to capital, dedicated #mentorship, #workshop training, global business partnerships, a huge #clinical network, private investor meeting, and #workspace in Silicon Valley and Boston.

www.zgccapital.com/medlabs

About ZGC Capital Corporation

ZGC is a multi-functional platform dedicated to accelerating the world’s innovative business by providing dynamic space services and integrated business solutions for startups, entrepreneurs, investors, corporate intrapreneurs, and industry evolution seekers.

Headquartered in Silicon Valley, we started our journey in 2014, with a mission to bridge top-tiered resources between the world’s top innovation hubs. Our two centers, located in the heart of Silicon Valley and Boston-Cambridge, provide an internationally collaborative environment for tech startups, venture capitals, and cross-border organizations to exchange, create, and innovate.

www.zgccapital.com

About Global Health Impact Network

Global Health Impact Network is building a robust global health professional driven network of communities across professions and specialties. GHIN is the place where Healthcare Professionals collaborate on the future of Digital Health Innovation. GHIN is a community of like-minded healthcare professionals who share a common vision “empower healthcare professionals to actively participate in shaping the evolving digital healthcare revolution."

www.globalhealthimpactnetwork.net